akhilesh_saxena
  • September 10th, 2019
  • Exito

How has Customer Expectation evolved over the years and how should companies improve their customer satisfaction?


At Tata Communications, we believe in putting customer experience at the heart of our digital strategy. This supported by our service philosophy of ‘Whatever its takes’, is helping us transform our customer service – streamlining and simplifying digital engagement, offering personalisation and identifying pain points before they escalate into problems. The foundational components critical in.

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four_reasons_to_start_mapping_your_customer_journey
  • August 22nd, 2019
  • Exito

Four reasons to start mapping your customer journey


The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels. Abridged & inspired by Nikki Gilliland  article for EConsultancy & in association with salesforce- econsultancy article link For marketers, creating a consistent customer experience in this context is a big challenge & now the same applies.

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create_memories_not_transactions
  • August 2nd, 2019
  • Exito

Create memories, not transactions! ( Catering to the customer’s core emotional needs)


It is the year 2019. Alexa is playing our music. Siri is making our calls. Google is setting our alarms. We live in an age where everything and everyone is digital. Today’s ultra-connected, empowered, and uncompromising customers interact with brands in an unprecedented way. A couple of bad experiences and the customer will switch to.

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