Enhancing Events with AI & Interactive Technology

Introduction

Our perception of reality is defined, challenged, and enhanced with Artificial Intelligence and various interactive technologies.

Artificial Intelligence is a technology designed to emulate humanized forms of intelligence, communication, and interaction. AI allows for faster problem-solving saving time for people to upskill and focus on important operations requiring full human attention. While fears around AI conquering humans are natural, it is also imperative that we harness the potential of AI. Because human potential is infinite and can be mindfully boosted with AI tools. Human intervention is always required to optimize the functioning of AI.

Let us delve into Interactive Technologies, which refer to any technology, ranging from website services, mobile or desktop applications, programs, and more to merge digital and physical interactions seamlessly. Its dynamic nature enables an immersive experience that speeds up the processing of input given by humans. It allows real-time applications to function at the speed of the working of the user. It also facilitates environmental sensing that efficiently detects nuances of human expressions, weather, and physical objects to provide an apt digital experience.

1. Virtual Reality

What comes to your mind when you hear this term? Most probably, virtual gaming. The essence of virtual reality is its ability to teleport the gamer into another world, highlighting its immersive and engaging nature. This three-dimensional virtual, almost too real, experience captures the complete attention of the gamer to the point where lines between real and virtual cease to exist.

2. Augmented Reality

Another reality is augmented reality (AR), which again aims to deliver a better sensory experience of realness. This reality is formed based on digital content smoothly blended into the real-world landscape. This permits an interactive and educative experience. Creativity and human observation coupled with AI, become a concoction for maximum utility.

Then arises the question as to what makes virtual reality and augmented reality distinct. It is the extent of immersion. VR allows full immersion by removing people using devices like headsets or head-mounted displays. The users have the mobility to manipulate objects and the physical environment in virtual reality. Whereas, AR augments or enhances reality by adding digital elements. Applications for it can be used on mobile phones, tablets, glasses, or headsets.

Now, imagine we combine the prowess of AI and interactive technology to power up events! Let’s look into its uses.

Impact of AI combined with the powers of AR and VR.

1. Exhibiting Virtual Products

Virtual reality can aid in educating people about the ins and outs of products and their specifications. An immersive engagement can attract prospective clients and increase the chances of expanding business revenue. Demonstrations of products can pave the way for novel ways to reach audiences creatively, thereby increasing the efficiency of marketing strategies, brand visibility, and outreach. This allows for creativity in terms of creating a medley of platforms and tools driven by AI and interactive technologies.

2. Virtual Exploration

Have a blueprint set for a venue that you would for people to appreciate? AI and interactive technologies have got you covered. You can transport potential clients and a targeted audience to showcase your designs or venues. Capture the interest of your desired audience through 360-degree simulation and sensory immersion using cameras, drones, LED projections, devices, etc. This will save travel expenses and time for clients, making alignment with their schedules easier. Clients will gain a complete understanding of the facilities, space, technicalities, specificities, size, etc.  

3. Multi-modal communication

Offline and online can be amalgamated making it easier for delegates to be part of events, conferences, roundtable discussions, and forums across varied geographical locations as per their offline or online status. This will allow for engaging communication and exchange of information and expertise.

4. Collaborative Networking

With multi-modal forms of communication, opportunities to network and collaborate with industry peers, delegates, and potential clients by blurring the distinction between virtual and physical reality.

5. Global Rapport Building

With multiple ways of interactions between clients, sponsors, attendees, etc, the barriers of communication and even geographical locations can be eliminated. Access to networking platforms increase due to the ease with which people from different places can convene using Interactive technologies.

6. Training Sessions

The multi-modal communications can provide a platform for training employees, and upskilling them. It can be used for educative purposes by improving the attention-retention levels of the audience through the immersive experience that simulations provide.

7. Digital displays

AI and Interactive Technologies allow for the showcase of solutions, services, and products in fairs, exhibitions, forums, etc. Sponsors can derive greater benefits by offering attractive ways to present their solutions in-depth. This allows for one-on-one engagement between the clients and the customers. Attendees can better comprehend the products making purchases, partnerships, and lead generation faster.

8. Boosting the Manufacturing sector

With the booming benefits of VR devices, headsets, head-mounted devices, glasses, applications, etc the client base of these solution providers will increase.

9. Personalized Customer Interactions

AI can aid in profiling people to sift for the most desired targeted audience for events of various kinds. AI algorithms and software can help analyze profiles and provide personalized recommendations based on their purchase, search histories, and wish lists.

10. Event organization

Augmented reality along with Integrated reality can take client engagement to another level. Event details, navigation, updates, schedules, exhibition stall information, venue, and more, can be conveyed effectively using these technologies.

11. Talent Acquisition

Creating a virtual simulation for prospective job candidates makes talent search faster and more effective. The candidate is well aware of the job environment and the process of his daily tasks. Engaging candidates in their potential workspaces will allow them to ascertain if they are fit for the work expectations.

Conclusion

The impact of AI, and the benefits of AR and VR, are what we think. Meaning that a lot can be done by curating programs, applications, and products to boost customer engagement. Audience engagement can be elevated greatly leaving a very lasting impression in their minds. The interest that the audience will find from the sensory engagement will naturally lead to conversations revolving around the impact of AI and Interactive Technology. This in itself increases the promotions and advertisements, drawing more clients to learn about the solutions or businesses. Along the way, sales for the products showcased via AI and Interactive Technology will win the trust of clients and increase its credibility.