Beyond the ballroom: rethinking luxury experiences in meetings
It’s All About the People, People, People An event is a journey, not a destination & it’s all about emotional experiences – Stimulation, Excitement, Energy
(Credits- Abridged from a Beyond the Business Skift newsletter + Venetian Meetings Las Vegas) Skift News article link
Experiences are a great way to Energize conferences, Luxury Events, Weddings which encourage out-of-the-box thinking, and create connections among attendees, guests & creating memorable moments & stories to remember for a lifetime!
With the rise of Instagram and other social media platforms, as well as the greater the value being placed on gaining personal growth instead of possessions has created a desire among high-level meeting attendees at conferences, guests – friends sand families at a wedding function or delegates at a Luxury Go to event to be able to get out of the meeting, wedding ceremonies an exciting and unique experience.
Shared experiences give people something to talk about, versus standing around at a a cocktail reception with no opportunity for engagement – By Karen Kotowski, president, and CEO,Events Industry Council
In fact, providing more experiential events drives attendee engagement, just like doing the same even at a Wedding function by understanding the family and friends of the bride & the couple so well that
The the industry has been talking about elevating the profession, and when you add this focus on experience, it allows planners to demonstrate their ability to work with the supplier community and deliver more bespoke meetings,” said Jouaneh. “That broader know-how shows the value of a meeting professional.”
AMEX’s 2018 Global Meetings and Events Forecast stated, “Several meeting professionals and suppliers indicate that wellness is an emerging trend to watch. Enhancing the attendee experience includes contributing to attendee wellness, and increasing numbers of companies and their meeting owners are looking to appeal to attendee wellbeing throughout meetings and events.”
Luxury experiences are rising to the level of “once in a lifetime” and “money can’t buy them” moments. “Travelers are being presented with increasingly personalized travel experiences created with the sole aim of guiding them on their journey toward personal fulfillment,” said Skift’s 2018 Megatrends report
Whether that means adding high-end, unique dining experiences, transformational moments designed to boost wellness or customized entertainment, it’s incumbent on today’s meeting organizers to dazzle top-tier guests.
It’s those personalized, customized experiences that make a difference for people because you’re finding out what they need. – Deidre Strunk, Executive Spa Director