Case study

How We Helped an IT Giant Penetrate the Indian Market with their ISVs.

Client: An International IT Giant

Business Challenge

The client needed a reliable appointment setting service to help them penetrate the Indian market, connecting them with the right contacts from large enterprises.

Client Expectation

The client wanted initial introduction of the product and demo sessions for Sales Qualified Leads with a buying intent. (Defined buying needs, approved budget & Key decision maker).

What we bring to the table?

  • Lesser Turn-around time
  • 80-90% conversion
  • Quality audience

Our approach –

Comprehensive research to find the right persona. Cold call to vet the need and opportunities. Introduce the relevant ISV`s and schedule a intro session(30mins)/ followed by demo session(60mins), QnA sessions(if required), Use case discussion & Budget discussion rounds.


  • 708 leads generated 
  • 234 Opportunities created 

Result –

Exito was able to introduce the right ISVs to the right customer demonstrating a buying need. We helped achieve the client’s yearly business targets by guiding their target customer through the initial buying journey with our meticulous research, consultative sales and, smart appointment setting approach.
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