SAP needed scale and seniority together in the Chennai market, bringing finance, business and technology leadership into one room to accelerate cloud migration conversations.
Event Insights
The Rise with SAP Innovation Day was held on 9 May 2024 at Taj Connemara Chennai, bringing together finance, business and technology leaders to embark on their cloud journey.
The event centred on the core of SAP S/4HANA on cloud, which is helping companies across industries leverage business AI that is relevant, reliable and responsible.
Attendees moved through a brief on SAP S/4HANA followed by a keynote, strategic breakouts, solution showcase, demo sessions and interactive sessions.
The Challenge
Delivering triple-digit attendance without sacrificing seniority, and covering three distinct functions, finance, business and technology, in a single agenda.
Our approach
Multi-function agenda design:
Structured breakouts by function so finance, business and technology leaders each had relevant depth.
Regional flagship venue:
Used Taj Connemara to signal the scale of the event within the Chennai market.
Breakout plus showcase model:
Combined keynote, strategic breakouts, solution showcase and demos to serve different levels of buying intent.
Volume with account spread:
Targeted breadth of organisations rather than depth within a few, delivering 78+ distinct companies.
Audience profile
CFO
CIO
Business Leaders
Technology Leaders
The Outcome
Over 100 attendees from more than 78 organisations, with 75+ rating the session excellent.
IBM and AWS required a launch audience of database and infrastructure decision-makers who could act on a new managed service, plus structured insight into what was blocking them today.
Event insights
The launch was held on 20 March 2024 at JW Marriott Bengaluru, bringing together business and technology leaders to deliberate on simplifying database management, reducing operating cost and scaling cloud-native applications with Amazon RDS for Db2.
The session addressed how to manage the volumes of data that require cloud-native architecture to deliver scalability, cost optimisation, enhanced performance and business continuity. IBM showcased current technology and upcoming trends across a brief on the launch product from IBM and AWS, a keynote, strategic breakouts, solution showcase, demos and interactive sessions.
Structured feedback captured on the day surfaced the specific blockers delegates were facing: DBA skills, handling operations, availability, and infrastructure and cloud deployment.
The Challenge
A joint launch has to serve two vendors’ objectives at once, and a product launch needs an audience that can actually evaluate and buy, not just observe.
Our approach
Dual-vendor agenda balance:
Structured the programme so IBM and AWS both had substantive presence without duplicating content.
Buyer-level targeting:
Focused on business and technology leaders with authority over database and infrastructure decisions..
Structured feedback capture:
Ran a formal feedback instrument on the day, quantifying delegate challenges by category.
Breakout-led depth:
Used strategic breakouts and demo sessions to move attendees from awareness to evaluation in one day.
Audience profile
CIO
Head of Data
DBA Leadership
Cloud Architects
The Outcome
50+ attendees across 41+ organisations, with 80 rating the session excellent and a quantified breakdown of delegate blockers: 17 on DBA skills, 7 on handling operations, 5 on availability and 13 on infrastructure and cloud deployment.
Microsoft wanted IT leadership in the room at its own Gurugram office for a working session on enterprise analytics modernisation, backed by customer use cases rather than product marketing.
Event insights
The event on 10 May 2024 at the Microsoft Gurugram office brought together IT leaders to understand how to help their organisations unify data silos, build machine learning models and provide secure, easy access to insight.
Attendees learned about the latest approaches to modernising enterprise analytics through customer use cases and Microsoft experts, covering new approaches in business intelligence through to AI applications, equipping participants to prepare their organisations to achieve their data vision.
The Challenge
Hosting at a vendor’s own office risks the session reading as a sales visit. The agenda had to justify the trip on customer evidence.
Our approach
Customer use case anchoring:
Led content with real customer deployments rather than product roadmap..
Breadth over concentration:
Targeted 50+ distinct organisations so attendees met peers, not colleagues.
Vision-to-execution arc:
Structured the day from data vision through to practical BI and AI application.
Microsoft expert access:
Gave attendees direct time with Microsoft technical experts as the core exchange.
Audience profile
CIO
Head of IT
Data and Analytics Leaders
The Outcome
50+ attendees from 50+ organisations, effectively one senior leader per company, with 37 rating the session excellent.
BioCatch needed a room of fraud and risk decision-makers from Indian financial institutions, in a format confidential enough for candid discussion of live threat exposure.
Event insights
The conference was hosted on 18 April 2024 at the Microsoft office in Mumbai, bringing together financial services leaders to discuss the evolving landscape of fraud and the innovative strategies used to combat it.
The briefing was built for fraud fighters with direct insight into the unique challenges facing financial institutions, giving attendees the opportunity to learn about the latest trends and get ahead of the curve.
BioCatch showcased current technology and upcoming trends across a product brief, keynote, strategic breakouts, solution showcase, demo sessions and interactive sessions.
The Challenge
Fraud and risk leaders will not discuss exposure in an open forum. The event had to be closed enough to earn candour and senior enough to be worth attending.
Our approach
Closed-door format:
Kept the briefing invitation-only so attendees could speak freely about live threat exposure.
BFSI-only room:
Restricted the audience to financial institutions so every discussion was directly applicable.
Peer-level framing:
Positioned attendees as fraud fighters rather than prospects, which shaped the tone of the day.
Neutral venue:
Hosted at the Microsoft Mumbai office, giving the session institutional weight without vendor ownership of the room.
Audience profile
Fraud and Risk Leaders
CISO
BFSI Technology Heads
The Outcome
44 financial services leaders across 15+ institutions, with 24 rating the session excellent.
IBM targeted infrastructure technology leadership at large Indian organisations to build the case for a defined hybrid strategy as the foundation for GenAI adoption.
Event insights
The IBM TechTalk was held on 6 June 2024 at Jio World Convention Centre, bringing together infrastructure technology leaders to embark on their Gen AI infrastructure cloud journey.
The event covered modernising applications to enhance visibility and control, increasing productivity and expediting time to market. Attendees had the opportunity to network with peers from large organisations and gain insight into the true potential of AI and GenAI with a well-defined hybrid strategy.
The programme moved through a brief on Gen AI, a keynote, strategic breakouts, solution showcases, demo sessions and interactive sessions.
The Challenge
Infrastructure leaders are sceptical of AI messaging that skips the plumbing. The agenda had to lead with hybrid architecture before it earned the right to talk about GenAI.
Our approach
Infrastructure-first sequencing:
Opened on modernisation and hybrid strategy, then moved to GenAI, matching how this audience actually thinks.
Large-enterprise peer group:
Curated attendance from large organisations so peer networking carried real value.
Flagship venue:
Used Jio World Convention Centre to match the scale of the accounts being targeted.
Multi-format delivery:
Combined keynote, breakouts, showcases and demos to cover strategy and technical depth in one day.
Audience profile
CIO
Head of Infrastructure
Cloud and Platform Leaders
The Outcome
35+ infrastructure leaders from 25+ organisations, with 40+ excellent ratings across the programme.
Story Experience wanted marketing and sales decision-makers in a discussion-led format on loyalty programme design, where the value came from peer benchmarking as much as from the platform.
Event insights
Hosted on 12 April 2024 at Courtyard by Marriott Gurugram, the event brought together business, marketing and sales leaders to deliberate on creating loyalty programmes that genuinely connect with customers.
The session dived into the world of loyalty reward programmes, covering both the challenges and the emerging trends shaping the industry. An expert panel shared insight on what customers expect and how to make the most of current technology, helping attendees stay ahead in a fast-changing field.
Story Experience showcased current technology and upcoming trends across a product brief, keynote, strategic breakouts, solution showcases, demo sessions and interactive sessions.
The Challenge
Loyalty is a mature category with entrenched incumbent programmes. The session needed to give attendees a reason to reassess what they already run.
Our approach
Challenge-led agenda:
Opened on what is not working in current loyalty programmes rather than on new capability.
Expert panel format:
Used a panel rather than a single speaker so attendees heard multiple positions.
Cross-functional invitation:
Brought business, marketing and sales leadership together, reflecting shared ownership of loyalty P&L.
Every-attendee-rated delivery:
Ran a small enough room that all 18 attendees engaged and rated the session.
Audience profile
CMO
Head of Loyalty
Sales Leadership
Business Leaders
The Outcome
18 attendees from 15+ organisations, with all 18 rating the session excellent.
Clear needed senior finance leadership in the Hyderabad market for a peer-level conversation on digitising the CFO's office, positioned around practice rather than product.
Event insights
The roundtable was held on 24 May 2024 at Radisson Hitech Hyderabad, bringing together finance leaders to discuss the future of finance with Clear.
Top finance leaders shared insight and best practice for the digital transformation of the CFO’s office. Participants gained perspective and networked with experts on AI in finance, supply chain automation and the latest finance ecosystem trends.
Clear showcased current technology and upcoming trends across a product brief, keynote, strategic breakouts, solution showcases, demo sessions and interactive sessions.
The Challenge
Finance leaders benchmark against peers, not vendors. The room had to be senior enough that attendees learned from each other.
Our approach
Peer benchmarking design:
Built the agenda around finance leaders sharing their own practice, with Clear as facilitator.
Small-room seniority:
Kept the table to 14 so every attendee contributed rather than observed.
Adjacent-topic breadth:
Covered AI in finance, supply chain automation and ecosystem trends to widen relevance beyond one product area.
One-company-one-seat:
Delivered 14 attendees from 12 organisations, protecting the diversity of the discussion.
Audience profile
CFO
Finance Controllers
Tax and Compliance Heads
The Outcome
14 finance leaders from 12 organisations, with all 14 rating the session excellent.
Last9.io wanted depth over reach: a small technical room of IT leaders who owned monitoring strategy and could evaluate observability tooling on the spot.
Event insights
The roundtable on 23 May 2024 at The Leela Palace Bengaluru brought together IT leaders to discuss monitoring and observability for digital businesses.
Attendees explored building robust monitoring strategies for digital enterprises and reducing Mean Time To Detect incidents. The power of cross-functional monitoring to enhance customer experience and optimise performance in cloud-native and distributed systems architectures was a central focus.
Last9.io showcased current technology and upcoming trends across a product brief, keynote, strategic breakouts, solution showcases, demo sessions and interactive sessions, giving deep insight into the evolving observability landscape.
The Challenge
Technical audiences reject events that trade depth for headcount. The value had to come from the specificity of the discussion, not the size of the room.
Our approach
Ten seats, ten companies:
Held the room to one leader per organisation so no perspective was duplicated.
Metric-specific framing:
Anchored discussion on Mean Time To Detect, a number this audience is measured against.
Architecture-level content:
Kept the conversation at cloud-native and distributed systems level rather than tooling overview.
Deliberate scarcity:
Traded volume for a room where every attendee was a genuine buyer.
Audience profile
CFO
Finance Controllers
Tax and Compliance Heads
The Outcome
14 finance leaders from 12 organisations, with all 14 rating the session excellent.
Hindustan Times, Tech Circle and Niveus Google Cloud wanted a genuinely exclusive table of digital-native leadership, prioritising the calibre of the seven seats over headcount.
Event insights
The exclusive Hindustan Times roundtable, powered by Tech Circle and Niveus Google Cloud, was held on 14 June 2024 at The Leela Palace Bengaluru from 6:00 PM, on the topic of scaling safely and balancing growth with security for digital native start-ups.
The discussion examined the future of security and infrastructure for digital natives, offering strategies to overcome the hurdles of that transformative journey.
The roundtable served as a platform for networking and knowledge exchange among industry peers, fostering collaborative growth and innovation.
The Challenge
Digital-native founders and CTOs are the hardest audience to convene: they are time-poor, sceptical of formats, and unmoved by vendor branding.
Our approach
Media partnership as access:
Used the Hindustan Times and Tech Circle brand to secure attention that a vendor invitation alone would not.
Seven-seat exclusivity:
Deliberately capped the table so every seat was a decision-maker and the conversation stayed candid.
Evening format:
Ran from 6:00 PM to fit around operating schedules rather than competing with them.
Tension-led topic:
Framed the discussion around a genuine trade-off, growth versus security, rather than a solution.
Audience profile
Founder
CTO
Head of Engineering
Security Leads
The Outcome
Seven digital-native leaders from seven companies at a deliberately capped table, delivered under a joint Hindustan Times, Tech Circle and Niveus Google Cloud banner.
Freshworks targeted customer service and IT leadership at growing businesses, where the two functions together hold the key to service-led growth.
Event insights
The session was a conversation on the future of customer service and employee service, tailored specifically for growing businesses looking to unlock growth in a rapidly evolving industry.
In a competitive landscape where standing out is essential, customer service and IT leaders hold the crucial key to business growth and success.
Key discussion topics covered unified customer and employee service solutions driven by AI, the Freshworks approach to GenAI, and real-world customer stories.
The Challenge
Reaching two functions, customer service and IT, that own the same outcome but rarely sit in the same session.
Our approach
Dual-function invitation:
Built the room from both customer service and IT leadership so the conversation reflected shared ownership.
Growth-stage targeting:
Focused on growing businesses where service capability is an active competitive lever.
Customer story content:
Led with real customer stories rather than platform capability.
Unified CX and EX framing:
Positioned employee and customer experience as one system, which is the Freshworks differentiator.
Audience profile
Customer Service Leaders
IT Leaders
CX Heads
The Outcome
25 attendees from 18 accounts across customer service and IT leadership.
The workshop was designed to move CIOs from a custodial view of IT toward a business-catalyst position, using modernisation, cloud and AI as the levers.
Event insights
In a 45-minute workshop, CIOs explored how modernisation, cloud transformation and AI are reshaping IT leadership.
Key takeaways covered turning unstructured data into AI-ready insight, streamlining fragmented processes to reduce errors and inefficiency, measuring ROI from cloud and AI investment, and cutting IT cost while boosting automation, compliance and customer focus.
Attendees heard real-world success stories and left with a practical blueprint for building secure, scalable, AI-powered IT infrastructure.
The Challenge
Delivering genuine strategic value inside a 45-minute slot, for an audience that has heard every version of the digital transformation pitch.
Our approach
Tight time discipline:
Built for 45 minutes with four defined takeaways rather than an open-ended agenda.
ROI as the anchor:
Made measuring return on cloud and AI investment a core module, which is the CIO’s actual accountability.
Success-story evidence:
Used real deployments rather than projections to carry the argument.
Takeaway blueprint:
Sent attendees away with a concrete infrastructure blueprint, not a summary deck.
Audience profile
CIO
Head of IT
Transformation Leaders
The Outcome
22 CIO-level attendees from 17 accounts inside a 45-minute format.
Jedox needed direct access to Saudi finance leadership at CFO level to demonstrate how AI-enabled planning reshapes financial strategy, in a market where relationship-led access matters more than campaign reach.
Event Insights
The roundtable was held on 11 February 2026 at Riyadh Marriott Hotel. In a business environment where finance leaders are expected to move beyond traditional reporting and budgeting toward faster, smarter and more strategic decisions, this exclusive session brought together forward-thinking finance leaders and industry experts to explore how AI-enabled planning reshapes financial strategy and performance.
Attendees gained practical perspective on transitioning from manual processes to automated, data-driven decision-making, and saw how unified planning platforms connect data, insight and execution for measurable business impact.
Programme highlights covered AI-powered finance and the future of connected FP&A, real-world insight from finance leaders, moving from reactive to proactive decision-making, driving performance and resilience through intelligent planning, and structured peer exchange.
The Challenge
Reaching CFO-level decision-makers in the Saudi market, where access is gated by relationships and where finance leaders rarely attend vendor-hosted sessions.
Our approach
CFO-first invitation:
Held the list to CFO, Head of Finance, GM Finance and Finance Director titles with no substitution downward.
Peer exchange as the draw:
Built structured peer conversation into the agenda so the value was the room, not the product.
Local enterprise anchoring:
Secured participation from major Saudi groups early so subsequent invitations carried weight.
Outcome-led programme design:
Framed every session around forecasting accuracy and enterprise value rather than platform features.
Who attended
Saudi Chemical
Landmark Group
Ajlan & Bros
GASCO
Herfy
RTCC
Leading enterprises across industries
Audience profile
CFO
Head of Finance
GM Finance
Finance Director
The Outcome
29 unique companies against a target of 20, with an audience breakdown of 15 CFOs, 5 Heads of Finance, 6 GMs Finance and 3 Directors, drawn from Saudi Arabia's largest industrial, retail and construction groups.
CleverTap set out to establish presence with South African marketing and digital leadership across both major commercial centres, targeting the brands with the largest consumer bases in the market.
Event Insights
The Engagement Lab was an exclusive executive roundtable series held in Cape Town and Johannesburg, focused on customer engagement, retention and lifecycle growth. Both events brought together senior leaders from marketing, digital, product and customer experience teams across leading brands.
Discussions covered personalisation, omnichannel engagement, AI-driven retention, first-party data strategy and improving customer lifetime value. CleverTap experts shared case studies and practical frameworks to help businesses reduce churn, boost conversion and strengthen loyalty.
Attendees exchanged insight on reducing churn, improving onboarding journeys, boosting repeat purchase and optimising conversion funnels through experimentation and behavioural analytics. Both sessions concluded with peer networking, actionable takeaways for growth planning and one-on-one conversations on retention transformation.
The Challenge
Running two roundtables in two cities without diluting quality in either, in a market where senior marketing leadership is concentrated across a small number of large groups.
Our approach
Two-city structure:
Ran Cape Town and Johannesburg as a series so neither commercial centre was treated as secondary.
Function-wide invitation:
Opened to marketing, digital, product and CX leadership, reflecting how retention ownership is actually split.
Framework-led content:
Anchored sessions on practical frameworks and case studies rather than product demonstration.
One-on-one time built in:
Structured post-session conversations so CleverTap left with named follow-ups, not a list.
Who attended
TFG
Sanlam Investments
MTN
Old Mutual
SweepSouth
Pepkor
Vodacom Financial Services
Clicks Group
Leading enterprises across industries
Audience profile
CMO
Chief Digital Officer
Chief Customer Officer
Chief Growth Officer
VP / Head of Marketing
VP / Head of CRM
VP / Head of Retention
Product Leaders
Customer Experience Leaders
eCommerce and Loyalty Heads
The Outcome
32 senior leaders across two cities against a target of 30, with eight of South Africa's largest retail, telecom, insurance and financial services brands in the room.
PlanPulse and Board wanted a working session rather than a keynote slot, giving Saudi CFOs direct hands-on exposure to AI-powered planning within the wider CFO Leadership Summit.
Event Insights
At the CFO Leadership Summit in Riyadh, PlanPulse and Board hosted a breakout session showcasing AI-powered planning and forecasting.
CFOs experienced real-time data interaction, streamlined budgeting and customisable dashboards first-hand. The session generated strong interest in adopting AI-driven finance transformation for smarter decision-making.
The Challenge
Converting passive summit attendance into active engagement, and holding CFO attention in a breakout competing with parallel sessions.
Our approach
Workshop over keynote:
Designed the slot as a hands-on session so attendees interacted with the platform rather than watching it.
Flagship summit placement:
Embedded the session inside the CFO Leadership Summit, where the audience was already assembled and qualified.
Live data demonstration:
Used real-time data interaction and dashboards to make the value concrete within the session.
Account-level tracking:
Measured on accounts represented as well as headcount, giving a cleaner read on pipeline value.
Audience profile
CFO
Finance Leadership
The Outcome
25 finance leaders from 18 distinct accounts, with strong stated interest in AI-driven finance transformation coming out of the session.
Adobe used the Digital Transformation Summit platform to introduce Amplify to UAE enterprise leadership, positioning it as an organisational transformation programme rather than a product.
Event Insights
On 30 April 2025 at the Sheraton Abu Dhabi, Adobe hosted an exclusive Amplify Workshop with senior participants as part of the Digital Transformation Summit.
The session introduced Adobe Amplify, a transformation programme focused on aligning people, process and technology to elevate customer experience across digital and phygital channels while preparing organisations for AI-driven innovation.
Key takeaways included a deep dive into the Amplify framework, real-world success stories and use cases, interactive problem-solving sessions, and strategies for building a culture of innovation and an AI Center of Excellence. Participants left with actionable insight to drive efficiency, enhance customer engagement and support long-term growth.
The Challenge
Communicating a programme built on organisational change, not software, to an audience conditioned to evaluate vendors on product capability.
Our approach
Framework-led session:
Structured the workshop around the Amplify framework so the conversation stayed on operating model, not features.
Interactive problem-solving:
Used live problem-solving so attendees applied the framework to their own organisations in the room.
Summit-embedded delivery:
Ran within the Digital Transformation Summit, reaching an audience already committed to a change agenda.
AI Center of Excellence angle:
Gave attendees a concrete internal artefact to take back to their own leadership teams.
Audience profile
CX Leaders
Digital Transformation Heads
IT Leadership
Marketing Leadership
The Outcome
27 senior participants from 19 accounts, with attendees leaving with a practical framework for building an internal AI Center of Excellence.
IBM needed consistent, verified C-level reach across ten APAC markets for a rolling programme of technology webinars. The brief covered audience generation, multi-channel outreach and full execution.
Event Insights
Exito ran the programme end to end across three series and sixteen webinars. Series 1 delivered 340 delegates against a target of 200, at 170% of target. Series 2 delivered 584 against 300, at 195%. Series 3 delivered 560 against 300, at 187%. Average achievement across the three series was 185%.
Audience was drawn from large-to-mid enterprises of 1,000+ employees across banking, insurance and finance, manufacturing, government and public sector, healthcare, and cloud service providers, spanning Singapore, Indonesia, Malaysia, the Philippines, Vietnam, Thailand, Australia and New Zealand, India, Hong Kong and Taiwan.
The Challenge
Delivering verified senior technology decision-makers at scale across ten markets with different languages, time zones and buying cycles, while holding audience quality consistent from the first series to the last.
Our approach
Established C-level networks:
Activated existing verified relationships across all ten APAC markets rather than building cold lists per series.
Three-dialer calling engine:
Ran in-house telemarketing alongside digital outreach so registration was confirmed by voice, not just a form fill.
Industry-specific targeting:
Segmented by BFSI, manufacturing, government, healthcare and CSP so session content matched the room.
Series-over-series learning:
Applied conversion data from each series to sharpen targeting for the next, lifting delivery from 170% to 195%.
Audience profile
CIO
CTO
CDO
CISO
CAIO
VP / Director Technology
Head of Engineering / IT
IT and Security Managers
Innovation and Transformation Leaders
Finance and Operations Leaders
The Outcome
The programme closed at 1,484 delegates against a committed 800, an average of 185% across three series, with consistent over-delivery in every single series.
OutSystems wanted a small, senior room in the Australian market to move the AI conversation past experimentation and into execution, with enough intimacy for real technical discussion.
Event Insights
The roundtable at Four Seasons Hotel Sydney engaged senior CIOs and CTOs over a midday session, closing at 16 attendees against a target of 15.
The strong turnout and tightly focused audience indicated high interest in the OutSystems platform and created a clear opportunity for targeted follow-up and pipeline growth.
The Challenge
Securing genuine CIO and CTO attendance in a mature, heavily-marketed Australian enterprise market where senior technology leaders receive multiple roundtable invitations a week.
Our approach
Strict seniority filter:
Held the invite list to CIO and CTO titles only, with no delegation down to manager level.
Venue as a signal:
Chose Four Seasons Sydney to match the seniority of the room and justify half a day out of office.
Peer-visible guest list:
Shared the calibre of confirmed attendees during outreach so each yes made the next one easier.
Execution-led framing:
Positioned the theme around delivery outcomes rather than AI theory, which is what this audience had already exhausted.
Who attended
J.P. Morgan
Essence Group
Liberty Specialty Markets
MUFG Pension & Market Services
Bdynamic Logistics
Leading enterprises across industries
Audience profile
CIO
CTO
The Outcome
Sixteen senior leaders against a target of fifteen, with a customer mix spanning banking, insurance, pensions and logistics that gave OutSystems a well-qualified follow-up list.
Kore.ai brought its Re:imagine city tour to Manila to showcase the Kore.ai Agent Platform to Philippine enterprise leaders and demonstrate agentic AI in live use.
Event Insights
Held on 17 July 2025 at Fairmont Makati, the event drew 20 registrations and 17 attendees against a target of 15.
Speakers came from Globe Telecom, Höegh Autoliners, Maybank, UnionBank and East West Banking Corporation. The agenda covered AI trends in the Philippines, enterprise agent ecosystems and financial services transformation with AI. Panel discussions featured industry and AI experts from KPMG, Concentrix, Singlife, UNO Digital Bank and Megaworld Hotels & Resorts.
Presentations from Kore.ai leaders demonstrated the power of agentic AI and showed the Kore.ai Agent Platform in action. The day closed with Q&A, 2025 takeaways and networking over lunch.
The Challenge
Building a Manila room that was credible to both banking and telecom leadership at once, and converting registrations into actual seats on the day in a market where no-show rates run high.
Our approach
Local speaker anchoring:
Recruited speakers from Globe Telecom, Maybank, UnionBank and East West Banking so the agenda carried local authority.
Cross-industry panel:
Balanced the panel across KPMG, Concentrix, Singlife, UNO Digital Bank and Megaworld to widen relevance.
Registration-to-seat management:
Ran confirmation cycles in the days before the event to protect show-up rate.
Full-day format with lunch:
Structured the day to justify the time commitment, closing with networking rather than a hard sell.
Who attended
Globe Telecom
Höegh Autoliners
Maybank
UnionBank
East West Banking Corporation
Leading enterprises across industries
Audience profile
CIO
CMO
CTO
COO
Chief Customer Officer
Chief Innovation Officer
Chief Digital Officer
Chief Experience Officer
CHRO
VP / Director / Head
The Outcome
Seventeen attendees against a target of fifteen, an 85% show-up rate on registrations, and a speaker roster that positioned Kore.ai alongside the Philippines' largest banking and telecom brands. Supported by Concentrix and AWS.
ABBYY set out to convene Singapore's AI and operations community for a day of practical insight on maximising AI investment, with an audience weighted toward operations and IT decision-makers.
Event Insights
The summit took place on 4 September 2025 at PARKROYAL COLLECTION Marina Bay, bringing together industry leaders, visionaries and AI experts for a day of innovation and insight. Registrations closed at full capacity, signalling strong interest from the Singapore AI community.
The agenda featured keynotes, panel discussions and interactive sessions on AI trends in 2025, maximising AI investment, next-generation AI playbooks and AI compliance. Attendees gained perspective from global experts, explored advanced AI solutions and connected directly with ABBYY thought leaders and industry peers.
The summit concluded with key takeaways and networking, equipping participants with practical strategies to drive AI-led transformation.
The Challenge
Filling a premium Singapore venue with genuine operations and IT decision-makers in one of APAC’s most saturated enterprise event markets.
Our approach
Compliance-led agenda:
Anchored sessions on AI compliance and investment returns, the two questions this audience could not ignore.
Capacity-controlled invite:
Kept the room deliberately small so registration closing at capacity became part of the appeal.
Named-account outreach:
Targeted a defined list of banking, education and enterprise accounts rather than open registration.
Direct access to ABBYY leadership:
Guaranteed peer-to-peer time with ABBYY thought leaders as the core value exchange.
Who attended
DBS
UBS
GIA
Metro
Leading enterprises across industries
Audience profile
Operations
IT
The Outcome
Thirteen delegates against a target of twelve, registrations closed at full capacity, and a customer mix spanning banking, wealth management, gemology and retail.
Concentrix wanted to reach Malaysian technology and marketing leadership with a point of view on agentic AI that separated it from the automation narrative saturating the market.
Event Insights
The session ran on 18 September 2025 at 1:30 PM MYT as an online event, featuring Rachel Tran and Kathy Juve. The discussion explored how AI is not replacing work but reimagining it through collaboration, and the rise of intelligent enterprises where humans and AI operate side by side.
Attendees learned how agentic AI embeds intelligence directly into workflows, enhances human potential and transforms customer experience. The speakers shared practical strategies for enabling seamless human-AI collaboration to drive efficiency and measurable business value.
The session concluded with takeaways on leading organisations into a future shaped by human-AI synergy, emphasising that the real opportunity lies in collaboration rather than automation alone.
The Challenge
Holding senior attention in a virtual format, where drop-off is highest and the topic of AI in customer experience is heavily commoditised.
Our approach
Contrarian framing:
Led with collaboration over replacement, giving the session a distinct position against generic automation messaging.
Named practitioner speakers:
Put two operator-level speakers in front of the audience rather than a product pitch.
Over-recruitment for virtual drop-off:
Built the registration pool well beyond target to protect live attendance.
Workflow-level practicality:
Kept content at the level of embedding intelligence into actual workflows, which held the technical audience.
Who attended
Standard Chartered
Airo
Malaysia Aviation Group
Petronas
Mewah
Leading enterprises across industries
Audience profile
CIO
CTO
CXO
Head and above, Marketing and IT
The Outcome
Nineteen delegates against a target of ten, at 190% of commitment, with participation from Malaysia's largest banking, aviation, energy and consumer groups.
Testsigma needed access to QA and Engineering leadership in Singapore in a setting informal enough for candid conversation about testing practice and tooling decisions.
Event Insights
The dinner mixer in Singapore for QA and Engineering professionals exceeded its target with 16 attendees against a goal of 15.
Strong participation from key enterprise customers including Gojek, KPMG, Singtel, OCBC and Accenture produced a well-balanced, high-quality audience mix across fintech, consulting, telecom and technology platform companies.
The Challenge
QA and Engineering leaders are notoriously resistant to vendor events. The format had to earn attendance on peer value rather than product content.
Our approach
Dinner over presentation:
Removed the deck entirely and built the evening around table conversation between practitioners.
Deliberate industry spread:
Mixed fintech, consulting, telecom and platform companies so no two attendees faced identical problems.
Function-specific invitation:
Invited only QA and Engineering leadership, keeping the room coherent.
Small-room discipline:
Capped the table at a size where every attendee could contribute.
Who attended
Gojek
KPMG
Singtel
OCBC
Accenture
Leading enterprises across industries
Audience profile
Quality Assurance
Engineering
The Outcome
Sixteen attendees against a target of fifteen, with five major enterprise logos in a room small enough for every attendee to be heard.
IBM needed a cross-functional APAC audience spanning IT and HR leadership for a session on agentic AI adoption, a theme that sits between two buying centres that rarely attend the same event.
Event Insights
The webinar ran from 11:30 AM to 12:30 PM SGT with participants drawn from Australia at 20%, Singapore at 20%, India at 20%, Indonesia at 10%, Thailand at 10%, Malaysia at 10%, and 10% across Hong Kong, Taiwan, New Zealand, the Philippines and Vietnam.
The session opened with a welcome from moderator Alexander Leibner of Exito, followed by a keynote from Giulio Soliani, Global Executive for watsonx orchestrate at IBM, on what is next on the horizon. Interactive polling kept the audience engaged throughout.
The panel featured Larissa Murmann, Digital Chief HR Officer at Unilever International, alongside Giulio Soliani and Alexander Leibner, exploring the role of HR and IT in driving agentic AI adoption and addressing the skills gap through upskilling. The session closed with Q&A and discussion.
The Challenge
Assembling one audience from two distinct buying centres, IT and HR, and holding both through a full hour in a virtual format.
Our approach
Dual-persona targeting:
Built the list to a deliberate split of CIO and Heads of IT at 30%, CHRO and Heads of HR at 20%, COO at 20%, CMO and Customer Service at 20%, CPO at 10%.
Cross-functional panel:
Paired IBM product leadership with a practitioner CHRO from Unilever so both audiences had a voice on stage.
Interactive polling:
Used live polls at intervals to sustain engagement and generate first-party insight.
Balanced market spread:
Distributed registration across eleven markets so no single geography dominated the discussion.
Audience profile
CIO and Heads of IT
CHRO and Heads of HR
COO
CMO and Customer Service
Chief Procurement Officer
The Outcome
130 registrations and 96 live attendees against a target of 50, at 192% of commitment, with a 74% registration-to-attendance conversion in a virtual format.
IBM required qualified security leadership across four APAC sub-regions for a technical session on identity and access management, a category where audiences expect demonstration rather than slideware.
Event Insights
The webinar ran from 1:00 PM to 2:00 PM SGT, targeting audiences from ISA at 30%, ANZ at 30%, ASEAN at 30% covering Malaysia, Singapore, Thailand and Indonesia, and Greater China at 10% covering Hong Kong and Taiwan.
The session opened with a welcome from moderator Alexander Leibner of Exito, followed by a live demonstration from Shaibal Saha, APAC Digital Trust Leader for Security at IBM, on building stronger defences with intelligent identity and access management.
An interactive Q&A moderated by Alexander allowed Shaibal to address audience questions from the chat, and the event concluded with closing remarks.
The Challenge
Security leaders screen vendor webinars aggressively. The session had to promise and deliver technical substance to hold a CISO-level audience for a full hour.
Our approach
Demo-first agenda:
Built the hour around a live demonstration rather than a keynote, which is what this audience attends for.
Four-region balance:
Split targeting deliberately across ISA, ANZ, ASEAN and Greater China to avoid single-market skew.
Practitioner presenter:
Fronted IBM’s APAC Digital Trust Leader rather than a marketing spokesperson.
Live chat Q&A:
Kept questions open through the session so attendees stayed for the answers.
Audience profile
CISO / CIO
Security and Data Security Analysts
Head of IAM
Director of Security
Director of IAM
Chief Risk / Compliance Officer
Security / IT Architect
The Outcome
109 registrations and 71 live attendees against a target of 50, at 142% of commitment, drawn evenly across four APAC sub-regions.
IBM needed security and compliance leadership across APAC for a session on unifying AI governance, security and monitoring, with credibility carried by a named enterprise practitioner.
Event Insights
The webinar ran from 11:30 AM to 12:30 PM SGT, drawing participants from Australia at 20%, Singapore at 15%, India at 15%, Indonesia at 10%, Vietnam at 10%, Thailand at 10%, Malaysia at 10%, and 10% across Hong Kong, Taiwan, New Zealand and the Philippines.
After a welcome from moderator Alexander Leibner of Exito, Ajay Cherian, APAC Data Security and Threat Management Leader at IBM, presented on governing, securing and monitoring AI in one unified experience. Roshan Benjamin, APAC Threat Management Technical Leader for Security at IBM, conducted a live demo of the unified approach.
Q&A and discussion followed with panellists Ajay Cherian, Roshan Benjamin, Stephen Fox of IBM and Jamshyd Khajotia of HSBC.
The Challenge
AI governance is a crowded topic with thin practitioner content. The session needed a real enterprise voice to distinguish it from vendor positioning.
Our approach
Enterprise panellist:
Secured Jamshyd Khajotia of HSBC to sit alongside IBM leadership, giving the panel buy-side credibility.
Presenter plus demo pairing:
Split the hour between a strategic presenter and a technical demo lead so both audiences were served.
Wide market distribution:
Spread registration across eleven markets with no geography above 20%..
Security and compliance targeting:
Aimed the list at CISO, IT Director and Chief Compliance Officer titles rather than general IT.
Audience profile
Chief Information Security Officer
Chief Information Officer
Vice President
IT Director
IT Manager
Security Manager
Chief Compliance Officer
The Outcome
115 registrations and 73 live attendees against a target of 50, at 146% of commitment, with HSBC on the panel.
